Last updated March 20, 2009

Thank you for visiting WhatIfSearch's ("WhatIfSearch") Internet web site located at the URL www.whatifsearch.com ("Site"). We understand that privacy online is important to users of our web site, especially when conducting business. This Privacy Policy details certain policies implemented throughout WhatIfSearch governing WhatIfSearch's use of personally identifiable information about users of our Site.

Privacy Policy Updates

Due to the Internet's rapidly evolving nature, WhatIfSearch may need to update this Privacy Policy from time to time. If so, WhatIfSearch will post our updated Privacy Policy on our Site located at http://www.whatifsearch.com/privacy-policy.html so you are always aware of what personally identifiable information we may collect and how we may use this information. WhatIfSearch encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or continued provision of personally identifiable information to us will be subject to the terms of the then current Privacy Policy.

Information We Collect and How We Use It

We may collect basic user profile information from all of our users. In order to provide our full range of services, we may collect the following types of information:

Cookies — The Site may send one or more cookies — a small file containing a string of characters to your computer or other device that uniquely identifies your browser. The Site uses cookies to improve the quality of service. The Site also uses cookies in its advertising services to help advertisers and publishers serve and manage ads across the web.

Log Information — When you access the Site's services, the Site's servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User Communications — When you send email or other communications to the Site, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Links to Third Party Sites — The Site may provide links to other web sites or resources over which WhatIfSearch does not have control ("External Web Sites"). Such links do not constitute an endorsement by WhatIfSearch of those External Web Sites. You acknowledge that WhatIfSearch is providing these links to you only as a convenience, and further agree that WhatIfSearch is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.

We may use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests. We may email users about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact users in response to specific inquiries, or to provide requested information.

Information Sharing

We may share aggregated information about our users, including the demographics of our users, with third-party vendors. We also offer the opportunity to opt-out of receiving information or being contacted by us or by any agency acting on our behalf.

WhatIfSearch has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need to know basis for evaluating users for service eligibility. Our privacy policy does not cover their collection or use of this information.

Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our users.

Advertising on the Site

WhatIfSearch strives to provide you with relevant and useful advertising and we use the DoubleClick cookie, as well as other third party ad serving systems, to do so. We may use a range of information including cookies, web beacons, IP addresses, usage data and other non-personal information about your computer or device (such as browser type and operating system) to provide you with relevant advertising.

The Site uses the DoubleClick cookie on to help advertisers and publishers serve and manage ads on this site and other Google and AdSense partner websites. Advertisers may serve ads based on interests associated with non-personally identifiable online activity, such as pages viewed, or activity on other AdSense partner sites. Advertisers may also serve ads to you based on previous activity on that advertiser's website.

You may view, edit and add to the categories used to provide you with interest based advertising in the Ads Preferences Manager for the DoubleClick cookie. Your ads preferences will be respected across the Site, AdSense partner sites and Google sites using the DoubleClick cookie to serve such ads.

You also may choose to opt-out of the DoubleClick cookie at any time. If you select the DoubleClick opt-out cookie, ads delivered to your browser by our ad-serving technology will not be served based on the DoubleClick cookie. Find more information here about opting out of the DoubleClick cookie.

Other third-party ad serving companies may display ads on the Site, provided they comply with our ad serving requirements. The Site does not provide any personal information to these third-party ad servers or ad networks without your consent. You should consult the respective privacy policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices. WhatIfSearch's Privacy Policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. Any data obtained by third-party ad servers subsequently shared with WhatIfSearch is maintained and dealt with by WhatIfSearch in accordance with this privacy policy.

Information Security

WhatIfSearch may employ procedural and technological measures, consistent with industry practice. Such measures are reasonably designed to help protect your Personally Identifiable Information from loss, unauthorized access, disclosure, alteration or destruction. We may use encryption, secure socket layer and other security measures to help prevent unauthorized access to your personally identifiable information. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to users for any such occurrences.

Children's Privacy

WhatIfSearch recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. This Site is not intended for children under the age of 13. WhatIfSearch does not target its services or this Site to children under 13. WhatIfSearch does not knowingly collect personally identifiable information from children under the age of 13.

Updating Personally Identifiable Information.

We provide users with a mechanism to delete/deactivate Personally Identifiable Information from the Site's database by contacting privacy AT whatifsearch.com. However, because of backups and records of deletions, it may be impossible to delete a users entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.